北语17秋《英语商务通论》作业1答案答案
17秋《英语商务通论》作业1
试卷总分:100 得分:0
一、 多选题 (共 10 道试题,共 50 分)
1. Sole proprietorships concentrate in ___.
A. restaurants
B. street corner grocery stores
C. florists
D. beauty saloons
正确答案:----
满分：5 分
2. The main disadvantages of corporations are listed below:
专业答案:----
A. Double Taxation
正确选项:----
B. High Organizing
C. Lack Of Secrecy
D. Unlimited Liability
正确选项:----
专业答案:----
满分：5 分
3. To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
专业答案:----
A. product
正确答案:----
B. price
C. promotion
D. place
专业答案:----
满分：5 分
4. The advantage of sole proprietorships are many fold. Following are their major appeals: ___.
专业答案:----
A. Simple to Establish
B. Freer In Decision-Making
正确选项:----
C. Easy Keep Operational and Financial Secrecy
专业答案:----
D. Less Tax Burden
正确答案:----
满分：5 分
5. The cost and value of middlemen are ___.
专业答案:----
A. time utility
B. place utility
C. information utility
D. form utility
专业答案:----
满分：5 分
6. Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
正确答案:----
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
正确答案:----
正确选项:----
D. Continuous Life
专业答案:----
满分：5 分
7. The product life cycle includes___.
正确选项:----
A. introduction
正确答案:----
B. growth
C. maturity
D. decline
正确答案:----
满分：5 分
8. The intangible attributes of a product are refered to as___ .
正确答案:----
A. price
B. reputation of the maker
C. the after-sale service
D. the machine itself
正确选项:----
满分：5 分
9. Running a partnership has several advantages:
正确选项:----
A. Improved Access to Capital and Credit
正确选项:----
专业答案:----
B. Greater Possibility for Good Management
C. Definite Legal Framework
专业答案:----
D. Better Prospects for Growth
正确选项:----
满分：5 分
10. Marketing usually involves the following functions___.
A. Marketing Research
B. Acquiring
C. Finance and Credit
D. Standardization and Grading
正确答案:----
满分：5 分
北语17秋《英语商务通论》作业1答案标准满分答案
二、 判断题 (共 10 道试题,共 50 分)
1. Mainly used to transport oil and natural gas, pipelines offer continuous delivery over long distance at low cost regardless of the weather conditions.
正确答案:----
A. 错误
B. 正确
满分：5 分
2. Cigarettes, snack food, soft drinks, candy and other frequently purchased goods are the major items sold in vending machines.
正确选项:----
A. 错误
B. 正确
满分：5 分
3. A high price strategy is adouble-edge swore and always help total revenue.
正确答案:----
A. 错误
B. 正确
满分：5 分
4. Penetration strategy can help the seller penetrate the market quickly and make it difficult for possible rivals to enter the market.
正确选项:----
A. 错误
B. 正确
满分：5 分
5. Corporations can get financing only from banks.
A. 错误
B. 正确
满分：5 分
6. A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.”
正确答案:----
A. 错误
B. 正确
满分：5 分
7. In order to attract customers, a store can offer a few items which are priced at or under cost. Such items are called loss leaders.
正确选项:----
A. 错误
B. 正确
满分：5 分
8. Specialty goods are newspapers, magazines, fast food, soft drinks, cigarettes, etc
正确答案:----
A. 错误
B. 正确
满分：5 分
9. Compared with other types of business, a sole proprietorship has greater freedom in deciding on business policies and operations.
专业答案:----
A. 错误
B. 正确
满分：5 分
10. Retailers are middlemen who sell goods or services to consumers and represent the final link between producers and end-users.
专业答案:----
A. 错误
B. 正确
满分：5 分
北语17秋《英语商务通论》作业1答案历年真题如下：
