[奥鹏]国开电大商务英语2单元自测1-8[100分正确答案:答案100分]

国开电大商务英语2单元自测1-8[100分正确答案:答案100分]单选题答案

[题目]—As you know, I’m not quite familiar with how to shop online.
—It’s a piece of cake! I’ll show you how to do it.                    
[正确正确答案:答案100分]First of all, you should find a good e-commerce site.

[题目]Consumers can’t digest too much information on a web page, resulting ______ low rates of return.
[正确正确答案:答案100分] in

正确选项:--------

[题目]—Great! Maybe from now on, I should try to buy goods online.
—________________.
[正确正确答案:答案100分] Why not？ Go ahead. Just give it a try.

正确选项:--------

[题目]I know personal selling is also a very effective tool for building ______buyers’ confidence.
[正确正确答案:答案100分] up

[题目]—I think we can use two or more kinds of media together in an advertising campaign.
—________________.
[正确正确答案:答案100分]That’s quite right. We can attract more people.

[题目]In China, Taobao is one of _______ e-commerce sites.
[正确正确答案:答案100分] the most popular

[题目]In my opinion, the first thing _______ is what tools we should use.
[正确正确答案:答案100分] to be discussed

[题目]It can be aimed _______ individuals with select surfing behavior.
[正确正确答案:答案100分] at

正确选项:--------

[题目]—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you.
—________________.
[正确正确答案:答案100分] Ok. I think we should draw up a thorough plan, first.

正确选项:--------

[题目]—Uh, I think online shopping is very time-consuming.
—________________.
[正确正确答案:答案100分]I somewhat agree with you, but not completely.

二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1. Actually, I have been thinking about online shopping for a long time.
[正确正确答案:答案100分]B. 事实上，我一直考虑网上购物已有很长时间了。

2. Increasingly, online marketing is no longer just an option. It is a necessity.
[正确正确答案:答案100分]A. 网络营销愈来愈不再只是一个选择。它是一种必然。

3. Online shops give us the opportunity to shop 24/7.
[正确正确答案:答案100分]C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。

4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. 
[正确正确答案:答案100分]B. 消费者的网购热潮说明越来越多的消费者接受网络营销。

正确选项:--------

5.Online marketing saves time and can be delivered anytime, anywhere. 
[正确正确答案:答案100分]C. 在线营销节约时间，可以随时随地传输信息。

二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
DEVELOPMENT OF ONLINE MARKETING
    With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, virtually that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.
    Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.
    Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.
    Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a must in our everyday lives. There is no doubt e-commerce has come of age.
1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.
[正确正确答案:答案100分]A. The Internet

2. What does virtually mean in Paragraph One？
[正确正确答案:答案100分]B. By means of a computer.

3. Which of the following advantages of online marketing is not mentioned？
[正确正确答案:答案100分]C. Increasing trust between traders and buyers.

4. What problems are still outstanding in online shopping？
[正确正确答案:答案100分]B. Credit card fraud on the Internet.

5. Which is the author’s attitude towards online shopping？
[正确正确答案:答案100分]C. Undoubtedly the era of e-commerce has arrived.

正确选项:--------