南开《电子商务英语》19秋期末考核[答案]答案
《电子商务英语》19秋期末考核-0001
一、单选题 (共 20 道试题,共 40 分)
1.Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.
A.software
B.operation system
C.internet
D.hardware
2.The Web is a large system of （） that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
A.telnet
B.servers
C.modems
D.Http
3.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A.human resources departments
B.enterpriser
C.enterprise leaders
D.brokers
4.The new logistics strategy requires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.
A.supply-chain
B.logistic software
C.firewall
D.ERP
5.()is a point of entry to the web, usually a search engine that includes diversified content or services.
A.portal
B.paid placement
C.contextual advertising
D.classifieds
6.?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.
A.telnet
B.patents
C.passwords
D.encryption technologies
7.()is the flow of intermediate goods and services from one business to another.
A.the supply chain
B.TPN
C.EDI
D.EC
8.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A.patent
B.network structure
C.informaiton
D.contract
9.E-commerce was first developed in the ()
A.1990s
B.1980s
C.1970s
D.1960s
10.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
A.SET
B.Electronic Wallet
C.A payment gateway
D.An acquirer
11.The supply chain is the flow of () and services from one business to another.
A.money
B.intermediate goods
C.TPN
D.EC
12.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A.tractions
B.security system
C.sales activity
D.logistics service
13.() is a key factor in successfully moving products through the supply chain.
A.none of them
B.information sharing
C.information opening
D.information flowing
E.Information management
14.On the Internet, a?()?is a site that consists of links to other websites.
A.system
B.strategy
C.portal
D.password
15.TPN refers to()
A.Trading Process Nigation Post
B.Trading Process Network Post
C.Trading Price Network Post
D.Trading Price Net Position
16.In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.
A.technologys
B.service
C.sales
D.marketing
17.To B2B EC, the focus of vendors' competition has been turned from the products to ().
A.service
B.profit
C.low-cost
D.efficiency
18.Manufacturer model is also called ()
A.e-tailer
B.catalog merchant
C.a direct model
D.Bit vendor
19.Firewalls appear primarily in two flavors: application level gateways and ()
A.software
B.proxy servers
C.intranet
D.extranet
20.A search engine reads its () of sites and site information around the world for particular items searched on by users.
A.webpage
B.password
C.database
D.attachment
南开《电子商务英语》19秋期末考核[答案]标准满分答案
二、多选题 (共 5 道试题,共 10 分)
21.EC creates the customized new business model and set a high demands on the () of logistics service
A.visibility
B.responsiveness
C.optimization
D.flexibility
22.Data about () and their () are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
A.market situation
B.consumption habits
C.consumers
D.buyers
23.Members of Internet-based supply chains will need to evaluate their （） and employ （） and other electronic security tools to protect confidential data.
A.security needs
B.patent
C.firework
D.encryption technologies
24.all EC sites rest on the same().
A.security systems
B.network structure
C.communication protocols
D.Web standards
25.EC can be prosperous because of()
A.wide use of computer
B.secure transaction agreement
C.popularity of credit cards
D.maturity and wide adoption of Internet
三、判断题 (共 10 道试题,共 20 分)
26.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.
