来源：奥鹏远程教育 日期： 作者：奥鹏作业辅导
南开19春学期（1709、1803、1809、1903）《电子商务英语》在线作业[答案]答案
19春学期（1709、1803、1809、1903）《电子商务英语》在线作业-0002试卷总分:100 得分:0
一、 单选题 (共 20 道试题,共 40 分)
1.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
A.SET
B.Electronic Wallet
C.An acquirer
D.A payment gateway
2.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A.direct
B.indirect
C.auction
D.third party
3.（） is part of the shift of technology into mainstream business and everyday life.
A.Mobile commerce
B.Computer development
C.Software business
D.Hardware business
4.?A business model is the method of doing business by which a company can sustain itself - that is, generate ().
A.patent
B.information
C.partner
D.revenue
5.()is the flow of intermediate goods and services from one business to another.
A.EDI
B.the supply chain
C.EC
D.TPN
6.()is a point of entry to the web, usually a search engine that includes diversified content or services.
A.portal
B.classifieds
C.paid placement
D.contextual advertising
7.()may be the major or sole source of revenue for the broadcaster.
A.The banner ads
B.portal
C.product catalog
D.content
8.The operation of the Web relies primarily on hypertext as its means of() .
A.access of internet
B.information retrieval
C.image delivery
D.home page
9.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A.informaiton
B.patent
C.network structure
D.contract
10.Manufacturer model is also called ()
A.a direct model
B.e-tailer
C.catalog merchant
D.Bit vendor
11.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A.sales activity
B.tractions
C.security system
D.logistics service
12.A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.
A.firewall
B.patent
C.ERP
D.intranet
13.()involves holesalers and retailers of goods and services.
A.utility model
B.auction model
C.subscription model
D.Merchant Model
14.Mobile internet is access to the internet using a mobile wireless （）, either integrated into a mobile phone or in an independent device.
A.modem
B.webpage
C.intranet
D.portal
15.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
A.utility model
B.incentive marketing model
C.subscription model
D.Merchant Model
16.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A.brokers
B.enterpriser
C.human resources departments
D.enterprise leaders
17.() describes the way in which government purchases goods and services through electronic media such as Internet.
A.autioner
B.government to business
C.broadcaster
D.banner ads
18.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
A.different
B.special
C.common
D.specific
19.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
A.intellectual property
B.password
C.business model
D.strategy
20.ERP is ()
A.enterprise resource policy
B.enterprise relation personnel
C.enterprise resource planning software
D.enterprise relation policy
二、 多选题 (共 10 道试题,共 20 分)
1.In general, the major benefits of B2B are()
A.reduce administrative costs
B.lower earch costs and time for buyers
C.decrease productivity of employees
D.reduce inventory levels
2.The essential security requirements for safe electronic payments are()
A.authentication
B.encryption
C.integrity
D.nonrepudiation
3.Industries affect by M-commerce()
A.financial services
B.telecommunicaitons
C.retail
D.information services
4.?Firewalls appear primarily in two flavors: () and ().
A.application level gateways
B.software
C.http
D.proxy servers
5.all EC sites rest on the same().
A.network structure
B.communication protocols
C.Web standards
D.security systems
6.Internet is a network of interconnected networks. This network has ()
A.people
B.computers
C.a information
D.software
7.Members of Internet-based supply chains will need to evaluate their （） and employ （） and other electronic security tools to protect confidential data.
A.security needs
B.encryption technologies
C.patent
D.firework
8.In merchant model,sales may be made based on ()
A.ilist prices
B.auction
C.brokerage
D.community donation
9.An extranet is a private network that facilitate interaction between businesses. But an extranet requires () and ().
A.informaiton
B.modem
C.security
D.privacy
10.Marketers with global goals are now establishing ()
A.mirror sites
B.multiple-language versions of their Web sites
C.language tools
D.security system
三、 判断题 (共 20 道试题,共 40 分)
1.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
A.错误
B.正确
2.information management is a key factor in successfully moving products through the supply chain.
A.错误
B.正确
3.The viability of the community model is based on user's professional knowledge.
A.错误
B.正确
4.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.
A.错误
B.正确
5.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
A.错误
B.正确
6.detailed and accurate sales data can help to increase stock level and operating cost.
A.错误
B.正确
7.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
A.错误
B.正确
8.Two levels of network policy directly influence the sales, installation and use of a firewall system.
A.错误
B.正确
9.When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A.错误
B.正确
10.In global Internet marketing, marketers can take other countries and their populations for granted without restraint
A.错误
B.正确
11.lite EDI will significantly reduce the costs of the companies in threi business.
A.错误
B.正确
12.Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency.
A.错误
B.正确
13.If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit.
A.错误
B.正确
14.By setting up electronic communities, small vendors could more easily locate partners to help design and produce the intermediate goods supplied to large firms.
A.错误
B.正确
15.EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.
A.错误
B.正确
16.In order to keep competitive in EC, logistics industry has begun to employ the opening, systematical and technical structure.
A.错误
B.正确
17.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
A.错误
B.正确
18.A firewall is an approach to security, it helps implement a large security policy that defines the services and access to be permitted.
A.错误
B.正确
19.If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
A.错误
B.正确
20.Getting your web site listed in the major search engines is an absolute necessity, because 85% of all people on the Internet use them when searching for information.
A.错误
B.正确
南开19春学期（1709、1803、1809、1903）《电子商务英语》在线作业[答案]历年真题如下：
