北语19秋《英语商务通论》作业4[满分答案]答案
19秋《英语商务通论》作业4
试卷总分:100 得分:100
一、多选题 (共 10 道试题,共 50 分)
1.Tools that are commonly used for promotion are :
A.sales promotion
B.public relations
C.personal selling
D.dvertising
2.the appraisers may use one or a combination of the following methods:
A.rating scale
B.freeform essay
C.employee comparison
D.critical-event essay
3.A firm should compensate them with___.
A.nothing
B.fringe benefits
C.equitable and competitive wages and salaries
D.certain forms of reward
4.___have long been regarded by the Chinese as the most important factors for success.
A.Human unity
B.Good luck
C.Favorable locality
D.Appropriate timing
5.Departmentalization can be accomplished along:
A.manufacturing process
B.geographic areas
C.functional lines
D.customers
6.The most common channels of distribution are___.
A.wholesalers
B.retailers
C.brokers
D.agent
7.Money has the following characteristics___.
A.stability
B.portability
C.durability
D.divisibility
8.In a pure competition, there are___conditions.
A.the number of firms in that industry must be extremely large
B.their products must be highly similar to one another so that customers regard them as identical
C.it must be very
D.all the firms must be small in size so that none alone can influence the price
9.To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A.promotion
B.product
C.price
D.place
10.The major forms of NTB are___.
A.voluntary export quotas
B.state monopoly
C.quotas
D.foreign exchange control
北语19秋《英语商务通论》作业4[满分答案]多选题
二、判断题 (共 10 道试题,共 50 分)
11.If a country can make something better or more cheaply than it can others, it has an absolute advantage
12.Wages and salaries are the monetary form of compensation given to a firm’s employees for their contributions.
13.Organizing involves setting goals and working out strategies to achieve the goals.
14.Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.
15.the first and the most important are human skills, because every manager has to work with people.
16.A committee which is established on a permanent basis is known as an ad hoc committee.
17.The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .
18.It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.
19.Stocks provide very steady income and have the last risk.
20.minimum price is the bottom price one country sets on certain imported products.
北语19秋《英语商务通论》作业4[满分答案]历年真题如下：
